In an effort to control the indiscriminate erection of flex boards and advertisements in plastic material containing PVC, alongside the city streets of the state, thereby regaining the beauty of the pathways of the state, Clean Kerala Company Ltd had embarked on a project of city beautification in association with KSEB.

The project was commenced by displaying the promotional advertisement matter of the National games, which was held earlier this year. 3000 advertisement matter was displayed in a stream lined manner across 7 districts in Kerala.

Subsequently for the year 2015-16, display boards were erected on 500 posts till date at Thiruvananthapuram Corporation and Angamaly Block Panchayath. New tenders have been floated for implementing this project for the other areas of the state.

Income generated from the project for the year 2014-15 was Rs 17.80 lakhs and Rs.3.25 lakhs being 20% Share of income after deducting applicable advertisement tax to municipalities/corporations was given to KSEB.